How to Create a High-Fashion Halloween Campaign with AI-Generated Models

Brands struggle to embrace a lot of festive emotions because when done literally it does not always result in a very hi-fashion output. So, we decided to take on the challenge. Can we make halloween hi-fashion? Because hi-fashion customers are going to halloween parties in a few days and their outfits are not decided yet. 

Note: 100% of the images you are about to see are generated by Caimera. 

Step 1: Select products that will make good halloween imagery, we decided to take this black leather jacket and red long coat. Take multiple images of the product on a mannequin or yourself. We have generated an example.

Step 2: Create a moodboard. We decided to do two moods.

Mood 1 is set in eerie nature evoking the feeling of being in a creepy field at dusk

Step 3: Create your prompts - A mysterious figure wearing “product” stands in a misty field of red grass, cloaked in an ethereal atmosphere. The figure has a pale, haunting appearance, with branches forming a crown on the head. In the background, a large leafless tree is shrouded in fog, and a dim moon hangs in the overcast sky, casting a ghostly light on the scene, creating a surreal and otherworldly ambiance.

Step 4: Generate Images

Step 5: Repeat everything for Mood 2

For Mood 2 we went with a more indoor vibe set in an abandoned house

Create your prompts - An eerie figure wearing “product” stands in a dimly lit, abandoned room with two large, old windows letting in sunlight from outside. The walls are peeling, and the floor is scattered with debris. She is standing awkwardly, and her long hair falls naturally around her shoulders. The scene conveys a sense of mystery and calmness, contrasting the decaying surroundings with her composed presence. The light from the windows creates strong backlighting, casting her figure in shadow.

Output -